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Mayor’s Declaration Annual Emergency Preparedness Week “Emergency preparedness starts with you, #Prepare YourSelfie”
It's time for Emergency Preparedness Week! from May 7-13, 2017. North Frontenac Emergency Management Program Committee is joining forces with the Ontario Fire Marshal and Emergency Management (OFMEM) to remind local residents about the importance of an emergency survival kit in their home.
A 2014 Survey of Emergency Preparedness and Resilience, released by Statistics Canada, revealed that only 47% of Canadians have an emergency survival kit. To reinforce the importance of having an emergency survival kit and building on the fundamentals of emergency preparedness, the focus of this year’s Emergency Preparedness (EP) Week campaign is personal preparedness.
The provincial theme this year is “Emergency preparedness starts with you, #PrepareYourSelfie!” The #PrepareYourSelfie! campaign is designed to engage Ontarians in emergency preparedness, heightening the importance of accountability and action in a fun and interactive way. Ontarians will be encouraged to ‘prepare their selfie,’ to demonstrate how they are personally prepared for emergencies (e.g. show items from an emergency survival kit, etc.) and then share it via social media. The provincial campaign will largely be conducted online through the Ontario Fire Marshal and Emergency Management (OFMEM) website, via social media engagement through Facebook and Twitter, and in partnership with the Insurance Bureau of Canada through digital advertising. Additionally, the OFMEM will showcase an interactive booth which simulates a photo booth, where the public can prepare a selfie at special events in their community. They can then share the selfie through their personal social media channels using the hashtag #prepareyourselfie. The OFMEM is encouraging ministries, communities, partners and the public to use these hashtags to support EP Week promotion and monitor trends: #PrepareYourSelfie, #ONready, #EPweek.
THEREFORE, I Ron Higgins Mayor of the Township of North Frontenac do hereby declare May 7-13, 2017, as Emergency Preparedness Week throughout the Township, and I urge all the people of North Frontenac to prepare an emergency survival kit for their home and to support the efforts of North Frontenac’s Emergency Management Program Committee during Emergency Preparedness Week 2017.